Lip Tint$3.00
Cherry Twist. A playful finishing touch.
The vanity edit
A more elevated way to shop Profusion.
Explore color, glow, lip care, and beauty sets through a cleaner luxury storefront designed to help you shop faster.
Fast discoveryFind your category in one tap
Newness firstFresh drops up front
Easy checkoutClear paths to cart
Beauty Mood Edits
Shop by beauty mood.
Find the vibe first, then shop the look.
Your beauty bag has a new plus oneOne shared checkout
Two brands.
One bag.
Meet Colourspell. Playful colour, easy favourites and a little more room to experiment. Mix them with your Profusion picks in one shared bag.
Step into ColourspellMix both brands. Check out once.
Shadow Stick$3.00
Shimmer — LOL. Colour in one easy swipe.
Liquid Highlighter$4.00
Inner Glow. A pearlescent finishing touch.
#GRWM Collection$14.00
Mascara, blush, nails & shadows. One easy edit.
Customer favorites
Add to Your Glam
The picks your makeup bag has been waiting for.
Sale
PERFECT POUT | Soft Matte Lip Tint
$1.00$5.00
Sale
Eye Sparkler Duo Set
$5.30$7.00
Sale
Casper the Friendly Ghost | Duochrome Liner
$3.36$8.40
Your Beauty Lineup
Build Your Routine, One Step at a Time
Shop every step of your routine, from skin prep to end-of-day care.
Step 01Skin Prep
Explore the lineup
Step 01
Cleanse, Tone, Hydrate
Start with a clean, comfortable canvas and layer hydration before makeup.
Shop this stepStep 02
Face Primer, Eye Primer, Foundation
Smooth, grip, and even out the canvas so everything that follows looks polished.
Shop this stepStep 03
Brows, Eyeshadow, Liner, Lashes
Shape the eye look from subtle definition to full statement glam.
Shop this stepStep 04
Contour, Bronzer, Blush, Highlighter
Add dimension, warmth, color, and a lit-from-within finish.
Shop this stepStep 05
Lipstick, Lip Gloss, Lip Balm
Finish the look with comfortable color, glassy shine, or everyday care.
Shop this stepStep 06
Setting Spray
Seal in the full look with a final mist made for longer-lasting wear.
Shop this stepStep 07
Mists, Masks, Eye Patches
Refresh tired skin, reset after wear, and make room for the next look.
Shop this stepEasy to shopClear categories and fast paths
Trend-forwardFresh color, texture, and payoff
Accessible glamHigh-impact looks without the markup
Secure checkoutFast cart and payment options
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